- PR
- Media Relations
Aerotech Machining
A leading manufacturer of complex components for the Aerospace, Agriculture, Power Generation, and Railways industries receives national and statewide media coverage
THE CHALLENGE
Serving regional, national, and international customers for nearly three decades, Aerotech Machining had kept a relatively low profile. As the company continued to grow, it was time to strategically promote the company, its high-tech machining capabilities, customer service, and more.
THE ROBMARK STRATEGY
The Aerotech Machining leadership team shared their top priorities and concerns with RobMark. One of the challenges was promoting the company without divulging proprietary information. Another challenge was securing a feature article in a leading national manufacturing publication. RobMark’s strategy included growing relationships with manufacturing-related media outlets, focusing on the company’s capabilities, and publicizing awards from high-profile customers. We also sought to show the importance of a highly skilled and engaged workforce, and meaningful capital improvements.
THE RESULTS
- Annual Reports
- Graphic Design
- Marketing Strategy
- Radio
- Television
- Media Relations
Susan G. Komen
- Media Relations
Cory Joseph Wilson Memorial, Inc.
- Media Relations