Managing a social media presence is no easy task. Building strategy, creating content, and monitoring platforms can be time-consuming and exhausting. For some, it may be difficult to find what’s working well and what’s not. Is your business’s social media not performing as well as you would like, despite creating quality content? The missing piece might be engagement.
What Is Engagement?
Engagement is how brands and consumers interact with one another on social media sites. These interactions include likes, comments, shares, saves, mentions, views, and more across all platforms. Engagement can be a powerful tool to get your business seen and gain valuable insight into your audience’s wants and needs.
How Can My Business Engage?
There are many ways for businesses to engage with their audience. Make sure to acknowledge comments and mentions. Responding to your audience members grows your engagement and encourages others to interact. Posting great content is key to increasing engagement. Give your audience content they enjoy and want to share with others. As you post on social media, make sure to mention other relevant people or businesses and ask for audience input. This helps to build relationships and encourage those people and their audience to interact with your business’ content.
Why Is Engagement Important?
The first benefit is that many social media platforms reward engagement by boosting posts with more engagement in their algorithm. That means that the more likes, comments, views, shares, etc. a post has, the more people will see your content organically.
Engagement is also important because it may be the only interaction a potential customer or client has with your business. Fostering a good relationship with your audience by replying to their mentions or liking their posts can give businesses a positive brand identity and lead to both more conversations and more conversions.
Measuring engagement is a social media strategy used to gauge your audience’s interest in your business’s content. By taking a look at your business’s engagement, you can see which posts are performing well, which ones aren’t, and what your audience says they would like to see more of. This information will help guide future marketing efforts and remove the guesswork from content creation.
Let RobMark Help
Does your business need help building your brand, creating a social media strategy, or managing social media accounts? Give the RobMark team a call today to learn more about how we can help your business thrive!