Jun 29, 2023 | Digital/Interactive, Marketing
Data-driven marketing can personalize customer experiences, which can, in turn, increase customer loyalty, customer satisfaction, and conversion rates. Adding touches of personalization looks different across businesses based on the unique nature of their products or...
Apr 17, 2019 | Brands, Marketing
It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...
Jan 24, 2019 | Advertising, Marketing
From the Falcons and Braves to Coca-Cola and Chick-fil-A, Atlanta is used to seeing red in advertisements across downtown. However, as the Super Bowl LIII inches closer and closer, Coca-Cola’s biggest rival PepsiCo is invading the city with its bright blue...
Nov 13, 2018 | Brands, Marketing, Social Media
Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands every day that are using social media as a major platform to sell their products and services. This holiday season, Facebook...
