The Perception of Value in Purchase Consideration

Aug 1, 2024 | Brands, Marketing

There is a distinct post-COVID shift in consumer thinking that greatly affects how brands should market their value to consumers. Younger generations are beginning to expand what value means to them, ultimately making purchase decisions based on other considerations....

Auditing Your Business Presence

Jun 13, 2024 | Brands, Marketing

First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital...

Marketing Tactics & Trends Your Business Should Pay Attention to in 2024

Feb 15, 2024 | Brands, Cool New Technology, Marketing

Is your business looking for a better way to reach customers in 2024? It can be difficult to filter through trends and stay up to date with the ever-changing world of technology and marketing.  Katey LeZotte, VP of RobMark, sat down with the Hilton Head...

The Basics of Branding

Mar 7, 2022 | Brands

In the past, some may have thought that a company’s brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating...

LinkedIn Rebranding: Colors, Fonts, Photography, & More

Jun 18, 2019 | Brands

What was initially a platform that was engineered with a focus on white collar professionals, LinkedIn has been working to become more inclusive for all professions, no matter the workplace. To work on changing the company’s image, LinkedIn has officially...

Experiential Marketing in the Desert: Coachella 2019

Apr 17, 2019 | Brands, Marketing

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...