May 19, 2016 | Advertising
Non-traditional advertising has been on the rise over the years in attempt to reach the conditioned consumer whose habit is to tune out advertisements. Product placement and brand ambassadorships have provided a new opportunity to reach these consumers. Product...
May 5, 2016 | Advertising
Sometimes we forget about all the sacrifices our moms have made for us over the years, like not drinking for nine months or constantly picking up after us. Maybe she deserves more than just a card this year. Well, an agency in New York set the bar high with its latest...
Apr 22, 2016 | Advertising
TV has always been a powerful medium. You can see it, hear it, and reach a large amount of people with it. Over the last few years, the television market has become so fragmented—thanks to hundreds of channels and streaming devices—that it is getting...
Feb 19, 2016 | Advertising
The front cover of the latest Sports Illustrated swimsuit issue is generating buzz because it features a plus size model for the very first time. But it’s not the only part of the magazine that’s stirring up some chatter. The back cover is becoming the...
Feb 11, 2016 | Advertising
Over all, we feel this Super Bowl was a tad lackluster. Sunday night produced a low-scoring football game with a moody, alternative rock headline band for the halftime performance, and no real memorable commercials—except for Mountain Dew’s...
Feb 5, 2016 | Advertising
There is an elite group of companies that have been around for over 100 years, and an even more elite group that have become iconic in our culture, like Coca-Cola. Since 1886, Coca-Cola has not only captured our hearts with its refreshing taste, but also its popular...
