Oct 2, 2019 | Advertising, Social Media
Social media has quickly evolved from profiles filled with text and photos to News Feeds flooded with GIFs, videos, Lives, stickers, and more as people become more interested in engaging experiences. Digital advertisers have taken note of this, and they are constantly...
Aug 20, 2019 | Advertising, Digital/Interactive
As technology continues to evolve, more and more people are stepping away from traditional radio and leaning towards radio’s streaming competitors: Spotify, Pandora, and YouTube. With this shift in how consumers are accessing media, many advertisers are also...
Mar 27, 2019 | Advertising
As it continues to grow as the third largest digital advertising platform, Amazon is now set to begin selling video ad spots on its mobile app. Adding mobile video ads to the company’s inventory is Amazon’s effort to expand their presence in the $129 billion digital...
Jan 24, 2019 | Advertising, Marketing
From the Falcons and Braves to Coca-Cola and Chick-fil-A, Atlanta is used to seeing red in advertisements across downtown. However, as the Super Bowl LIII inches closer and closer, Coca-Cola’s biggest rival PepsiCo is invading the city with its bright blue...
Oct 15, 2018 | Advertising, Marketing
Last month, New York Fashion Week brought thousands of editors, celebrities, influencers, everyday people, and more from all over the world to attend shows and events from fashion’s most coveted designers. Over the years, New York Fashion Week has turned into a...
Aug 27, 2018 | Advertising
Just as parents are sending their children off to college again or to their first out-of-town jobs, Delta launches an advertising campaign reminding young adults that even after they settle into their new lives in a new city, they can, and should, go home again. With...
