On THE MARK
Rumor has it Snapchat might be developing AR glasses
The popular disappearing photo app is reportedly working on its first augmented-reality product. Last month, Snapchat C.E.O. Evan Spiegel was photographed wearing what appeared to be a pair of dark, very circular smart-glasses prototype. This 20 billion...
The Importance of Blogging
If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company...
Google Cracking Down on Mobile Intrusive Ad Placements
Image via Search Engine Land It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user...
Instagram Stories—Quick Success
Introducing Instagram Stories from Instagram on Vimeo Adapt or die – that’s the way it works, right Blackberry? Well, Instagram must have seen the growing success of Snapchat and realized it must adapt. So they did with the recent launch of Instagram...
AdWords Launches Expanded Text Ads
AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier this week stated a new placement offering of expanded text ads. Prior to the announcement, the maximum length for...
PokeÌmon Go Benefits Local Businesses
Pokémon Go has quickly become the most popular smartphone gaming app, with an average of 26 million active daily users. It only took the gaming app 13 hours to reach the status of highest-grossing app in the U.S. With such a phenomenon, it’s...
Clever Ads Illustrate Blind Spots
Collisions caused by blind spots are a common occurrence. So much so that manufacturers have started to make sensors and alerts to prevent them. Though most new vehicles have these types of alerts, it is rare for the feature to be the main message of an advertising...
Two New Additions to the Robmark Team
We’ve been moving and shaking here at Robertson & Markowitz and because of it, we’ve forgotten to introduce our newest employees!! Robmark Web has gained two new additions: William Roth, Manager of Web Services and Dusty del Rosario, Sr. Web Developer....
Instagram Adds New Ad Format For Allowing More Creativity
Over time, we are beginning to see more and more similarities between the advertising options available on Facebook and Instagram. Though there are still plenty of differences, one of the biggest similarities are the carousel and video options ad formats. The carousel...
Product Placement and Brand Ambassador Marketing Strategies are on the Rise
Non-traditional advertising has been on the rise over the years in attempt to reach the conditioned consumer whose habit is to tune out advertisements. Product placement and brand ambassadorships have provided a new opportunity to reach these consumers. Product...