First impressions, now often made through a screen rather than a handshake, remain crucial to your business. It may look a bit different, trading a well-polished appearance for a well-curated digital presence, but is equally important. A quick audit to both digital and physical assets can be simple, yet meaningful. Taking a step back to evaluate how your brand is being received by those seeking out your business can help you gain customers and improve your brand strategy.
What areas should be audited?
Just about every component of your business can be audited! See the below list of areas to check when completing a business audit.
- Social media accounts
- Website
- Google My Business and Bing Places profiles
- Relevant online business directory listings
- Collateral materials (Signage, business cards, email signatures, brochures, flyers, etc.)
What should be evaluated in an audit?
- Confirm you have all necessary access to online platforms, and review internal permissions/access levels
- Check for correct company information (Company name, staff members, addresses, phone numbers, email(s), links/QR codes, logo, tagline, colors, etc.)
- Check copy across all marketing channels
- Check for typos
- Ensure there is no jargon and that the copy is easily digestible in skimmable paragraphs/bullets
- Text should be written in contrasting colors to make it easily visible
- Make sure any services listed are still available
- Replace outdated or low-quality images; check that they are sized correctly
- Is your website optimized for mobile? Can potential customers easily navigate your website and find contact information when viewing your website on a mobile device?
- Are reviews being monitored and responded to/is someone responsible for managing reviews?
- Is your messaging on target? Is it consistent with your overall strategy?
All of the audit items listed above are affordable and easy adjustments for businesses to make on their own. With these tasks completed, you can be sure that potential customers and your existing audience have access to the correct information when looking for your business.
If you need help establishing your brand’s identity, managing your company’s presence, or developing a website, give our team at RobMark a call. We can help with a wide variety of services to help elevate your brand.